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Our budgeted $180 million year ended in the red after the Ukraine war. Here’s how we survived

June 13, 2026 axel söderberg fortune

Our budgeted $180 million year ended in the red after the Ukraine war. Here’s how we survived

A 30% sales crash on a ski trip was the first sign we were in trouble. Four years later, I'm in a new business in a new country.

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